Jamie Allebach Chief Executive & Creative Officer
Facebook Live has a story to tell – what’s yours?
Read more…
Live And Let Live
All The Single Ladies
Jamie Allebach Chief Executive & Creative Officer
Okay, it’s a great song (and, coincidentally, great YouTube video of a dancing baby in diapers). But why do I bring it up here?
Read more…
Artificial Intelligence In Media
Jamie Allebach Chief Executive & Creative Officer
With new technologies constantly evolving each day, people have become mostly un-phased by some of the recent leaps in media. Take for example, drones: At one point, the idea was a joke, then it became a topic of fear, then ever so slowly, they became integrated into every day life to the point where hardly anyone thinks twice about them. That’s exactly how artificial intelligence (AI) is – and no other new tech is changing the media world quite like it. AI is changing our use of smartphones, social media, and many other aspects of the marketplace.
Read more…
How Do People Prefer To Get Their Advertising? You’ll Be Surprised.
Jamie Allebach Chief Executive & Creative Officer
Marketing research firm, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. For those of us in the ad biz who are lustily embracing every new social/digital media that flies down the WorldWide InterWeb SuperHighway @ us, its insights are surprising. Stunning, even.
Read more…
Email Rules!
Jamie Allebach Chief Executive & Creative Officer
Email—it’s simply one of the most effective digital marketing tactics today, and with good reason. Despite the insurgence of social media as a form of communication, email still rules! Here’s why:
Read more…
Love, Love Me Do
Jamie Allebach Chief Executive & Creative Officer
Back in the Sixties when Beatlemania was at its peak, John, Paul, George and Ringo were the best-known names in music, greeted by hordes of screaming fans everywhere they went, including The Ed Sullivan Show. As the Fab Four took the stage to swing into ‘She Loves You,’ scores of sobbing, emotionally-smitten teenage girls watched enraptured, tears streaming down their faces.
Read more…
Catalina. . . Not Just An Island
Jamie Allebach Chief Executive & Creative Officer
Couponing remains one of the most effective ways to drive trial and create loyalty among consumers. However, finding the best vehicle to reach a consumer can be a challenge.
Read more…
Influencer Marketing 101 Part 2
Jamie Allebach Chief Executive & Creative Officer
In our first influencer marketing blog we introduced you to the fundamentals, now it’s time to step up your game.
Read more…
