Category: <span>Branding</span>

You’re Not A “Love Brand”. You’re A Habit.

Jamie Allebach Chief Executive & Creative Officer

For years now, the holy grail of marketing has been to forge a love bond with your consumers. As marketers, we’ve been taught that creating a deep and lasting personal “relationship” with this core audience is the key to brand success. According to the Pareto Principle, 80% of our profits will come from just 20% of our customers. It’s the basis for targeting our “loyal” followers with the bulk of our marketing efforts and budgets.
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Do Consumers Remember You?

Jamie Allebach Chief Executive & Creative Officer

Building, Maintaining & Leveraging
Memory Structures

The human brain is complex. So, too, are memories which utilize all of your senses to link and retain information: how things look, sound, feel, taste and smell are all part of it.Read more…

Grow Your Brand Using “Counter-Intuitive” Science

Jamie Allebach Chief Executive & Creative Officer

If you read between the lines of Kantar Worldpanel’s most recent Brand Footprint report, which tracks the “150 most chosen consumer brands,” you can connect the dots on some new ways to grow your brand you may not have considered before.
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To Grow Your Brand, Think Reach & Frequency Not “Engagement”

Jamie Allebach Chief Executive & Creative Officer

It’s surprising how much focus too many marketers still place on the nebulous metric of “engagement.” Yes, social media engagement is an important measure of consumer response. It’s an indicator that your brand is making some sort of connection with people. Read more…

Love, Love Me Do

Jamie Allebach Chief Executive & Creative Officer

Back in the Sixties when Beatlemania was at its peak, John, Paul, George and Ringo were the best-known names in music, greeted by hordes of screaming fans everywhere they went, including The Ed Sullivan Show. As the Fab Four took the stage to swing into ‘She Loves You,’ scores of sobbing, emotionally-smitten teenage girls watched enraptured, tears streaming down their faces.
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5 Food Brands With Instagram Content We’re Salivating Over

Jamie Allebach Chief Executive & Creative Officer

There are many tasty reasons why food is such a popular visual on Instagram. Let’s be honest: we all love a mouth-watering food shot — well-lit, crisp, close-up, cool context, it just makes you wanna take a bite!
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Private Label Dilemma Or Opportunity?

Jamie Allebach Chief Executive & Creative Officer

In the marketing world, “brands” have always been the epicenter of our being. The very reason for our existence. Dominating retail space and the hearts and minds of consumers…THE BRAND. However, over the years, we’ve noticed a shift in the retail landscape. The transformation of private label to—the PRIVATE BRAND.
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Shoppability & Packaging

Nancy Landis Account Coordinator

I have a tendency to do my food shopping on the fly, tucking it into the empty spots in my schedule, often when something on my list has become a critical need. I am going in for items that I buy regularly, know where they are, know what they look like, and have calculated how long it will take me to conquer my list. I enjoy the activity of hunting down and gathering the items on my list, much like a scavenger hunt. My challenge is when I find myself in front of a display shelf, looking for “my product”. It can almost feel like a personal offense when I cannot find something that I have purchased regularly.
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