Author: <span>Scott Cooter</span>

Scott Cooter Creative Director / Senior Copywriter

According to popular belief (and many old studies), millennials are not particularly brand loyal, with theories ranging from low attention spans to price-sensitivity due to lower income levels as being the cause. However, according to a new study just released by the National Retail Federation, all that begins to change once millennials become parents themselves and start shopping for their own families.
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Scott Cooter Creative Director / Senior Copywriter

What’s the sweet spot for snack sales?

In a word, Millennials.

According to the latest Mintel¹ report, 15% of snackers are always hungry. But the real sweet spot is 18-34 year-olds, where one in four (25%) say they’re hungry all day, every day, seven days a week.
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Scott Cooter Creative Director / Senior Copywriter

Real-Time targeting capabilities push Pandora to the top of the charts.
There’s a good reason traditional broadcast radio is a valued part of most media plans year after year. It offers high reach, good targetability, and extraordinarily low costs compared to TV.
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Scott Cooter Creative Director / Senior Copywriter

Nudge-Nudge, Wink-Wink
In case you didn’t know it, March is International Mirth Month. And in honor of this momentous occasion, we’re focusing on ad concepts and headlines based on familiar phrases, puns and clichés. After all, some of the most memorable campaigns ever created were simply new spins on old one-liners.
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Scott Cooter Creative Director / Senior Copywriter

We’ve all heard the Six-Second Billboard Rule: how any information the viewer can’t absorb in six seconds is wasted.
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Scott Cooter Creative Director / Senior Copywriter

The holiday shopping season is finally upon us. With Thanksgiving less than a week away, our mailboxes have been packed with Black Friday and Pre-Black Friday mailers and flyers for weeks now. Ditto the Sunday papers: stuffed to the gills with inserts from every retailer you can think of.
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Scott Cooter Creative Director / Senior Copywriter

How much time does it take to engage an audience? A rodeo bull rider gets it done in 8 seconds: 1,200 horsepower nitro-burning fuel dragsters do it in under 5.
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Scott Cooter Creative Director / Senior Copywriter

Making a brand memorable
What do you do when you’re one of the best-known brands in the world and want to come up with a new brand message?
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