Author: <span>Nancy Landis</span>

Seize The Mobile Opportunity

Nancy Landis Account Coordinator

“Mobile is too big of an opportunity for retailers to not properly seize.” says Adam Lavine, CEO of FunMobility. Mobile presents many strategic advantages for retailers to differentiate their brand, strengthen customer relationships and loyalty, and ultimately drive revenue. While nearly 83% of the top retailers already provide a mobile offering, there are only one-in-three who actually provide all three platforms – mobile web, iOS and Android.
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How Chiquita Went Mobile To Hit A Home Run

Nancy Landis Account Coordinator

I recently read an article, “Chiquita Goes Mobile with Little League Baseball” , that immediately had me cheering: “Way to think outside of the box Chiquita!” “ Great idea!” “Perfect target!”. Chiquita bananas have been a long-standing favorite of mine; the perfect fruit, with its own wrapper, sweet, not messy, great grab-n-go snack. With four active kids, it was often a fruit I picked up as the snack mom providing something nourishing for the team. When I read that Chiquita Brands had leveraged a three-year partnership with Little League Baseball, I was excited! They have stepped into the perfect fit – Mom’s shopping for healthy choices for their family, parents providing snacks for sports teams, kids wanting a grab-n-go, fun snack.
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Shoppability & Packaging

Nancy Landis Account Coordinator

I have a tendency to do my food shopping on the fly, tucking it into the empty spots in my schedule, often when something on my list has become a critical need. I am going in for items that I buy regularly, know where they are, know what they look like, and have calculated how long it will take me to conquer my list. I enjoy the activity of hunting down and gathering the items on my list, much like a scavenger hunt. My challenge is when I find myself in front of a display shelf, looking for “my product”. It can almost feel like a personal offense when I cannot find something that I have purchased regularly.
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Making All The Difference

Nancy Landis Account Coordinator

You heard the sayings, “You had to be there” and “If you only knew…”. There are the times when you wish you could be “there” or have other people understand what you are experiencing. This was my heart was this past week as my daughter, along with a team of 27, was on a missions trip in Haiti.Read more…