A new fusion of advertising, smart technology, and online culture is integrating more into our lives every day. As we integrate, advertising does the same. Read more…
How To Break The Fourth Wall On Social Media
A quick Google search can get you all the latest trends, algorithms, or strategies to reach whatever social media goal you want, right? Self-appointed influencers and other social “experts” know exactly how to make your brand successful, right? Everyone thinks they have the answers on social media. Most of them are probably wrong. But we’re in the wild west, so really anything goes.
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Creating Engaging Social Content
I wrote an article about 5 years ago about how “Likes” are good, “Comments” are great, but “Sharing” is GOLD! Although social media has radically changed over the past few years, some of this thought process still remains relevant. Yes, engagement has changed, but it’s still key to success.
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The Marketing And Advertising Of A Small CPG Brand
In today’s cluttered environment, it is becoming more and more difficult for a small CPG brand to make an impact in the marketplace. However, if these small and upcoming brands follow a few basic marketing and advertising strategies, there is a way to cut through and make a name for themselves.
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5 Food Brands Doing Instagram Right
Appetite appeal rules the day for food and beverage CPG brands. And one of the best social media platforms to showcase your brand is Instagram. There are many tasty reasons why food and beverage is such a popular visual on Instagram. Let’s be honest: we all love a mouth-watering food shot — well-lit, crisp, close-up, cool context, it just makes us hungry or thirsty!
Modern Marketers Are Data Chefs – Building A Strategy Menu
Marketing is more complicated than it ever has been. We have unbelievable access to data and so much of it that we can use to improve our marketing and increase results. This can be overwhelming for marketers and brand managers because there are so many questions to ask:
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Attention Is Internet Currency
Every day there are countless pieces of content seeking our attention in social newsfeeds, on digital radio stations, podcasts, YouTube channels – you name it. We pay attention to the content that interests us, adds value to our lives or taps into a current emotional state.Read more…
How Marketers Can Catch Em All With Pokmon Go
It’s everywhere. On the streets, in our office, and in every retail and food store I’ve visited the past 2 weeks. Pokémon took over my life back when I was a kid and is doing so again now with the revolutionary virtual reality game, Pokémon Go.Read more…