Category: <span>Blog</span>

The Advertising Benefits of Branded Reaction GIFs

Nathan Allebach Creative Director
The Steak-umm Twitter Guy
Adweek Top 100 Creative

Across the landscape of social media platforms there seems to be an endless set of tools to utilize for your content creation. Emoji’s, memes, Vine-style videos, long-form videos, branded photography, text joke formats, leetspeak, the list goes on. One tool that users have been all over the past few years has been GIFs. The GIF file was invented by Steve Wilhite in 1987 and they’ve been around since the beginning of Internet culture in one form or another. The “dancing baby” and “hamster dance” were classics from the late 1990s. Countless GIFs were shared across Myspace in its heyday and many more are created every day on platforms like Twitter or Reddit.
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Frozen in Time

Scott Cooter Creative Director / Senior Copywriter

Want to win in the frozen aisle?
Be dull.

During a recent shopping trip to the frozen section at my local Walmart, I was struck by how difficult it was to find the products I was looking for, even when I had a general idea of where they should be.
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What Happens When The Fourth Wall Breaks Down Between Brands And People?

Nathan Allebach Creative Director
The Steak-umm Twitter Guy
Adweek Top 100 Creative

A new fusion of advertising, smart technology, and online culture is integrating more into our lives every day. As we integrate, advertising does the same. Read more…

Time To Man-Up!

Jamie Allebach Chief Executive & Creative Officer

I hope there’s no one reading this article who is still targeting women 25-54, to advertise their food or beverage brand. If you are, please call me. I can help.
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The Art Of Seduction

Scott Cooter Creative Director / Senior Copywriter

Love is cheap. Desire sells products.

Okay, we’ve written about Love and Love Brands before (spoiler alert: it’s really just ‘like’). Truth be told, love is not what you’re after.
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Aligning Sales & Marketing

Jamie Allebach Chief Executive & Creative Officer

Marketing vs. Sales—an age-old rivalry. “Sales are down because ‘marketing’ isn’t supporting our brand with the consumer.” “The new product launch failed because ‘sales’ didn’t do their job!”
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5 New Consumer Purchase Triggers

Jamie Allebach Chief Executive & Creative Officer

Having been in CPG marketing, and primarily working with food brands, for nearly 30 years, there have always been certain constant pivotal drivers in consumer purchasing — the “go-to”s that always drive consumer response. Well, things are changing. In fact, there has been a definitive paradigm shift that all marketers should be paying close attention to.
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Are You Dateable?

Jamie Allebach Chief Executive & Creative Officer

No, seriously—would you date your brand? Humans are designed for personal interaction with each other. Basic attraction, compatibility, and the desire for relationships are what draw us together.
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