Category: <span>Blog</span>

The 8 Signs That Your Packaging Is Ready For A Refresh (Part 1 Of 2).

Dale New Vice President of Account Services

Dollar for dollar, your packaging is arguably the most important and cost effective marketing money you’ll ever spend. Consider that it’s your only branding vehicle seen by 100% of your consumers. What’s more, those consumers are influenced by it at the exact moment of decision. (Significantly, 90% of shoppers make impulse purchases. And statistics vary, but they all indicate that between 50% and 67% of ALL grocery store purchases are purely impulsive. Even with shoppers who use lists, the opportunity is always there to sway them to your brand at the last moment.)
Read more…

Is ROI Killing Your Brand?

Jamie Allebach Chief Executive & Creative Officer

How often have you been under fire at a meeting with questions like these: “What’s going to be the ROI from this marketing program?” “How can you expect me to invest in those markets without a definitive ROI?” Or statements like: “There’s no ROI from TV, radio, and outdoor.” Mostly from well-meaning executives who want to make sure that marketing dollars are being stewarded and invested in the most effective way.
Read more…

Attention Is Internet Currency

Christian Betlyon Director of Strategy & Digital Services

Every day there are countless pieces of content seeking our attention in social newsfeeds, on digital radio stations, podcasts, YouTube channels – you name it. We pay attention to the content that interests us, adds value to our lives or taps into a current emotional state.Read more…

What Is The Data Telling You?

Todd Bergey President

Wading through CPG Data can be daunting, so find what’s important.
Read more…

You’re Not A “Love Brand”. You’re A Habit.

Jamie Allebach Chief Executive & Creative Officer

For years now, the holy grail of marketing has been to forge a love bond with your consumers. As marketers, we’ve been taught that creating a deep and lasting personal “relationship” with this core audience is the key to brand success. According to the Pareto Principle, 80% of our profits will come from just 20% of our customers. It’s the basis for targeting our “loyal” followers with the bulk of our marketing efforts and budgets.
Read more…

Do Price Promotions Benefit Brands?

Todd Bergey President

Not so much.

In the CPG world, we all know the constant pressure that is placed on brands to deliver trade programs that retailers will like and in many cases – what retailers are dictating.
Read more…

Hunger Games

Scott Cooter Creative Director / Senior Copywriter

What’s the sweet spot for snack sales?

In a word, Millennials.

According to the latest Mintel¹ report, 15% of snackers are always hungry. But the real sweet spot is 18-34 year-olds, where one in four (25%) say they’re hungry all day, every day, seven days a week.
Read more…

3 Snacking Eye-Openers

Jamie Allebach Chief Executive & Creative Officer

#3 Consumers Are Snacking More & More & More
IRI data shows that there has been a 3% increase in the number of consumers snacking more than five times per day. Currently, 14% of people snack five or more times a day in addition to their regular mealtimes. IRI predicts this will continue to rise in 2017.
Read more…