Over the past few years we have seen the implementation or QR codes increase. We have seen this on the shelves in stores, on product packaging, print ads, posters and business cards. They are being used everywhere.
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Fact: The majority of people prefer to watch instead of read.
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You’ve heard about Pinterest and that it’s the new “big marketing idea,” but you may be wondering just how to really make it actionable. There are many companies out there giving it a try: Country Outfitters, Wilton, and Naturalizer, just to name a few.
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How food manufacturers can reach their audience via Pinterest
Ever heard of the social media site Pinterest? If not, you’d better read up on it quickly. Most of today’s savvy marketing managers use it already — and those who don’t are scurrying to catch up.
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On April 17, 2009, Oprah sent out her first tweet on Twitter.com. For interested parties the Tweet said: “HI TWITTERS. THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.” My first thought, as a marketer, was that the tipping point was just televised. Even better, if I required concrete confirmation it came a day later in numbers: Twitter saw a whopping 37% increase in visits to the Twitter.com homepage. All new visitors. Each one signing up for a Twitter account.Read more…
If you aren’t familiar with Facebook – as of January 2009 the social networking site is 175 million members strong and growing at the rate of 5 million per week – and the site’s addictive, randomly generated newsfeed that is the site’s homepage, informing members of their friends status updates and fan groups their individual friends have joined, then perhaps you need to come out of the cave you call home. After all, it’s a Facebook nation – and as marketers, small and large, we need to harness the word-of-mouth, viral power that drives this beyond popular site.Read more…
