Jamie Allebach Chief Executive & Creative Officer

If you aren’t familiar with Facebook – as of January 2009 the social networking site is 175 million members strong and growing at the rate of 5 million per week – and the site’s addictive, randomly generated newsfeed that is the site’s homepage, informing members of their friends status updates and fan groups their individual friends have joined, then perhaps you need to come out of the cave you call home. After all, it’s a Facebook nation – and as marketers, small and large, we need to harness the word-of-mouth, viral power that drives this beyond popular site.Read more…