Category: <span>Blog</span>

Want Brand Loyalty? Target Millennial Parents.

Scott Cooter Creative Director / Senior Copywriter

According to popular belief (and many old studies), millennials are not particularly brand loyal, with theories ranging from low attention spans to price-sensitivity due to lower income levels as being the cause. However, according to a new study just released by the National Retail Federation, all that begins to change once millennials become parents themselves and start shopping for their own families.
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The Death Of Demographics

Jamie Allebach Chief Executive & Creative Officer

“Our target audience is women, ages 25-54!”

For decades CPG food and beverage brands have used this key demographic targeting the primary, kingpin shopper of every household. So, why change? After all, women still do all the shopping, right? Sounds kinda stupid when you say it out loud.
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Creating Engaging Social Content

Jamie Allebach Chief Executive & Creative Officer

I wrote an article about 5 years ago about how “Likes” are good, “Comments” are great, but “Sharing” is GOLD! Although social media has radically changed over the past few years, some of this thought process still remains relevant. Yes, engagement has changed, but it’s still key to success.
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Is Your Brand Worth Talking About

Jamie Allebach Chief Executive & Creative Officer

Food and beverage brand managers often dream of the idea that consumers are having wonderful conversations about their brand. That people everywhere are sharing the good news of the glory of their brand. Telling all their friends. Sharing on social media. Talking to strangers in the supermarket.
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What Are Your Ownable Brand Assets?

Jamie Allebach Chief Executive & Creative Officer

Think about your ownable brand assets that are distinctively yours, and no other brand can claim. It may be your name, logo, art, icon/symbol, personality, jingle, packaging, tagline, etc. Do you have such assets, AND, are you leveraging these assets to their fullest?
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The Marketing And Advertising Of A Small CPG Brand

Rick Wiener Media Director

In today’s cluttered environment, it is becoming more and more difficult for a small CPG brand to make an impact in the marketplace. However, if these small and upcoming brands follow a few basic marketing and advertising strategies, there is a way to cut through and make a name for themselves.
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Are You Available?

Jamie Allebach Chief Executive & Creative Officer

When it comes to marketing food and beverage, there are many nuances to an effective program. However, I have found that there are two foundational cornerstones that every successful brand has in common: MENTAL and PHYSICAL AVAILABILITY. Do consumers know and remember you, when they are ready to purchase—and can they find you, in-store when they are looking.
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5 Food Brands Doing Instagram Right

Jamie Allebach Chief Executive & Creative Officer

Appetite appeal rules the day for food and beverage CPG brands. And one of the best social media platforms to showcase your brand is Instagram. There are many tasty reasons why food and beverage is such a popular visual on Instagram. Let’s be honest: we all love a mouth-watering food shot — well-lit, crisp, close-up, cool context, it just makes us hungry or thirsty!