It’s almost 2025; social media has been around for the better part of two decades. At this point, there are only two possible reasons that your brand isn’t prioritizing a social strategy:
In an era when social platforms have their own in-app shopping functions and affordable skynet-tier algorithms to target the masses, the direct-to-consumer model (D2C) is having a bonafide moment. More and more brands are prioritizing a robust ecommerce strategy, and much to the chagrin of the middleman wholesalers and retailers, it’s working.
