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004: HOW TO CREATE APPETITE APPEAL IN ADVERTISING

WITH NICK FUGLESTAD (MACGUFFIN FILMS)

Nick Fuglestad is a director for MacGuffin Films in Manhattan, NYC. MacGuffin is the world’s premiere tabletop commercial production company for Food and Beverage marketing.

On this episode we discuss:

  • The art and science of appetite appeal
  • The artistry of food and beverage video
  • How to create effective film and video in advertising
  • Why appetite is so critical to food and beverage brands
  • How to use settings to create realistic, compelling video
  • Why quality matters