Our Process

Current Strategy:
Identify key concerns to be addressed.

Research:
Industry and current market data.

Consumer & Employee Insights:
Assess hurdles and oppurtunities.

Implementations:
What? Where? Why?

KPIs:
How is success currently defined, monitored, and measured?

Goals:
Growth, budget, timeline & KPIs

Objectives:
Sales, Marketing, Advertising

Process:
Identify approach and actions needed to develop a marketing plan

Markets:
Utilize data to determine market strategy and segementation

Targets:
Segmentation based on geo, demo and behavioral attributes

Media:
Identification and selection of media based on objectives

Forecast:
Project strategy based on known factors and data

Brand Platform:
Create brand distinction and visual, verbal and emotional attributes

Execution:
Align creative with market, target, and media strategy

Validation:
Use consumer testing to confirm communication success

Activation:
Alignment with marketing plan

Timing:
Identify key check-in and reporting times

Analytics:
Utilize sales and media results to rate campgaign performance

Optimization:
Monitor and adjust campaign to maximize effectiveness and efficiency

Reporting:
Provide full wrap-up on campaign results