WP Rawl
SIMPLE SAUTÉS
“Get Your Greens the Easy Way”
The original connoisseurs of collard greens had a fresh idea to add a little extra flavor to the produce section. The Allebach team led the charge in bringing their premium, chef-inspired sauté kits to market.
Package Design, Outbound Campaign
Challenge
An industry-leading leafy green & mixed veggie business wanted to add a premium sauté kit to their offerings, but first, they needed to gauge market interest, lock in on the most desirable flavor profiles, and build a marketable & memorable brand identity around this new product.
Solution
Allebach Communications led WP Rawl through the product launch pipeline – from consumer testing to package design to a multichannel creative campaign.
Brand
Development
After rounds of consumer and market research, Allebach cooked up a sleek packaging design that stood out on shelves and gave the Simple Sauté kits a fresh, premium feel while highlighting the product’s quick and easy prep.
Outbound
Allebach produced a series of high-end, highly appetizing commercial spots designed to pique interest and inspire purchase.
Key content points included chef-inspired flavors, product usage, and a memorable branded message: Get Your Greens the Easy Way with WP Rawl’s NEW Simple Sautés!
