Wise
CHEEZ DOODLES
“We’re Bringing Cheezy Back”
Everyone’s favorite baked puff was long overdue for a top-to-bottom brand revival. It was time to bring the fun and flavor back to the snack aisle, and remind the world why Everybody Loves Cheez Doodles!
Brand Foundations, Package Design, Outbound Campaign, Social
Challenge
Sometimes even the tastiest snacks need a hand updating their brand message and image to appeal to a new generation.
Solution
New messaging, new mascots, new marketing strategy, NEW EVERYTHING! Allebach pulled out all the stops to reintroduce this iconic brand to the next generation of cheez-loving snackers.
Brand
Development
A logo refresh and a new line of bold, modern packaging gave Cheez Doodles the distinct, eye-catching shelf-appeal that every great brand needs.
Outbound
Allebach produced dozens of high-quality outbound commercial spots that kept a constant stream of fresh brand content flowing to consumers.
Outdoor
From truck decals to billboards to Times Square, Allebach spread the Cheez Doodles message far and wide.
