Uglies
KETTLE CHIPS
“Uglies Make You Look Good!”
The right snack can do wonders for your self-esteem.
Outbound Campaign, Social
Challenge
Uglies was a fun brand with a great product and noble mission, but their story was getting lost in the shuffle of a hyper-competitive snack category. They needed to find a way to break through the noise and earn some attention.
Solution
Allebach cranked Uglies’ brand personality up to 11. We crafted a humorous creative campaign designed to capture consumer attention. We boosted this new, disruptive brand narrative out to the world, and built upon that brand spirit on social media.
Outbound
From zero-to-hero in a single crunch. One line says it all: “Dang Jerry! Uglies Make You Look Good!”
Social
We flooded social with tons of engaging, shareable content that tells the Uglies story, focusing on brand mascots, brand memes, and brand mission. As it turns out, those ugly potatoes have some pretty smooth dance moves.
