Texas Tamales

“Make Tonight Tamale Night!”

Move over, Taco Tuesday. There’s a new Tex-Mex hero on the weeknight menu! Texas Tamale Company is Making Tonight Tamale Night!

Outbound Campaign

Challenge

The goal was simple: sell more tamales. Easy enough, right? Everyone loves tamales. But Texas Tamale Company was a relatively small brand in a competitive Tex-Mex cuisine category. We needed to raise brand awareness and drive consumer action.

Solution

Allebach Communications designed an outbound campaign that positions Texas Tamales as a truly mouthwatering mealtime option that’s worthy of its own night on your weekly calendar.

Outbound

This campaign leans heavily into flavor and appetite appeal, taps into consumer FOMO, builds some buzz around the Texas Tamale Company’s brand.