Mrs. T’s
SNACK PIEROGIES
“Stuffed with the Stuff You Love”
It takes two things to keep the largest pierogy brand in the country in the number one spot. 1. Really good pierogies. 2. Really good outbound campaigns. Mrs. T’s had the first one handled. Allebach Communications took care of the second.
Outbound Campaign
Challenge
Having cornered the market on pierogies, Mrs. T’s wanted to raise the bar even further, taking their brand from mouthwatering regional favorite to a mainstream mealtime option for busy moms everywhere.
Solution
Allebach targeted ideal consumers in core and opportunity markets with a series of creative outbound ads that positioned Mrs. T’s as the satisfying solution to modern mealtime mayhem.
Outbound
This ongoing campaign focuses on both the functional and emotional benefits that Mrs. T’s Pierogies brings to the table. More heartfelt moments, more satisfied families, more of the stuff you love!
