Souderton, PA: Allebach Communications recently hired Dale New as the Vice President of Account Management. He will be leading Allebach’s account team. Dale has worked in the ad industry for nearly 30 years, primarily in food & beverage marketing and branding.

He has also guided brands through marketing planning, product launches, line extensions, consumer promotions and virtually every other aspect of marketing.

Over his career, Dale has worked with global brands, such as Quaker, Campbell Soup, Chiquita, Aramark, and Unilever, as well as regional brands like Tastykake, Zitner’s, Ellio’s, Sweetzels, Berks and many others.

Also coming on board is Jennifer Scheel as an Account Director. Jennifer is a strong and energetic marketing professional who brings 20+ years of experience in developing and implementing marketing plans. Jennifer has her BA in Marketing/Communication and MA in Professional Communication from La Salle University.

“We’re very excited about adding this level of experience to our existing account team,” says Jamie Allebach, Chief Executive & Creative Officer. “Both Dale and Jennifer are coming to the agency at an exciting time of growth and expansion. They are both seasoned pros who have been able to hit the bricks running.”

About Allebach Allebach Communications specializes in food and beverage marketing. Allebach has been in business for nearly 30 years, serving regional, national, and global clients and brands such as Utz Quality Foods, Entenmann’s, Steak-Umm, Philly Gourmet Burgers, Alouette Cheese, Red Rose and Salada Teas, Hatfield Quality Meats, Icelandic Seafood, Pretzel Crisps, and Sabra Hummus, Inc.

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Allebach Adds Two Senior-Level Execs to Account Team