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The Story of Peloton Cascara Tea

WITH DAVID AND ADAM JONES

David & Adam Jones are the founders of Peloton Cascara Tea. Cascara is the fruit that surrounds the coffee bean and has now been discovered as one of the newest superfoods. I think that the tea that these guys have developed is one of the most innovative drinks that I’ve seen in a while. It has all the makings of an up-and-coming brand.
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008: LAUNCH & LEARN

WITH JIM PARTNER

Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph’s University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product.

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007: THE STATE OF SNACKING

WITH DAVID WALSH (SNAC INTERNATIONAL)

David Walsh is the Vice President of SNAC International. SNAC is the leading international trade association for the snack industry. They represent over 400 companies worldwide, including snack industry suppliers, marketers, and manufacturers.
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006: THE “PREMIUM” GROWTH STRATEGY

WITH SHELLEY BALANKO (HARTMAN GROUP)

Shelley Balanko is the Senior Vice President with the Hartman Group. The Hartman Group is a nationally recognized thought leader on demand-side trends for the food and beverage industry, and they work with some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights, and innovation.
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003: BRAND SUCCESS IN NATURAL AND ORGANIC PRODUCTS

WITH BOB BURKE

Bob Burke is an author, advisor, keynote speaker, board member for dozens of natural product brands, and one of the country’s leading experts and thought leaders in natural and organic products. He’s helped hundreds of companies and brands bring natural and specialty products to market, and was named one of the “Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine.

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