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Two major challenges were at hand: 1) Utz Snacks was perceived as an old snack brand and 2) sales were significantly down in their core. We worked with Utz to
develop and test a new brand platform.

In 2014 we relaunched the Utz brand with a 360-degree path to purchase marketing program, and an entirely new digital platform.


As the “go-to” brand for everyday snacking, we wanted to give Utz consumers the license to snack anytime (Get Snacking!) — in a fun, energetic, exciting way.
Billboard 2
Billboard 3 Billboard 4

Game Face

The Game Face Super Bowl promotion was a multi-channel digital and traditional media campaign. Utz fans shared their “game face,” by posting a pic via social media, for a chance to win a home theater media center.
Game Face 3


Events and venues were utilized to drive consumer engagement and trial for Utz Chip Day, Celebrate The CRUNCH. Baltimore Inner Harbor takeover with games, face painting, sampling and autograph signing/meet and greet with Terrell Suggs and Justin Forsett of the Baltimore Ravens.