Two major challenges were at hand: 1) Utz Snacks was perceived as an old snack brand and 2) sales were significantly down in their core. We worked with Utz to
develop and test a new brand platform.
In 2014 we relaunched the Utz brand with a 360-degree path to purchase marketing program, and an entirely new digital platform.
Events and venues were utilized to drive consumer engagement and trial for Utz Chip Day, Celebrate The CRUNCH. Baltimore Inner Harbor takeover with games, face painting, sampling and autograph signing/meet and greet with Terrell Suggs and Justin Forsett of the Baltimore Ravens.