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Philly Gourmet

Philly Gourmet was suffering from dated packaging, no consumer brand recognition, and a steady loss of market share to the category leader.

Rebranding was the first phase to modernize the logo, beef up point-of-purchase appeal with a package redesign, develop breakthrough, disruptive creative that is distinctive from others in the category.

Philly Gourmet Burger

New Packaging Design

Philly Gourmet Packaging