With increased competition in the sausage category, Hatfield wanted to breathe new life in to their legacy brand of dinner sausage. Allebach was tasked with developing a consumer plan to drive awareness and trial of the Hatfield brand.
"Hear the Sizzle. Taste the Difference" was launched with a strong in-store POS presence, including Posters, Mobiles, In-Case Dividers, Rail Strips, Cards and Cooler Case Displays.
FSIs and digital advertising were utilized to activate consumers in-home.
“The World’s Largest Sausage Patty,” events were held at retail grocery locations. Product samples, t-shirts, and coupons were distributed.
Big Green Egg Grill giveaway promoted on website and Facebook accompanied by a Pinterest grilling campaign.