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With increased competition in the sausage category, Hatfield wanted to breathe new life in to their legacy brand of dinner sausage. Allebach was tasked with developing a consumer plan to drive awareness and trial of the Hatfield brand.


"Hear the Sizzle. Taste the Difference" was launched with a strong in-store POS presence, including Posters, Mobiles, In-Case Dividers, Rail Strips, Cards and Cooler Case Displays.


FSIs and digital advertising were utilized to activate consumers in-home.


“The World’s Largest Sausage Patty,” events were held at retail grocery locations. Product samples, t-shirts, and coupons were distributed.