Good Health was an established brand in the natural snacks category – creators of the original veggie sticks. As trends continue to grow in better-for-you snacking, Allebach Communications was asked to develop a rebranding strategy.
A new logo and packaging were both developed to have more of a mainstream and millennial appeal. Both were consumer tested through Affinova research.
New brand messaging was created, letting consumers know that it’s OK to enjoy snacking—to live and love life with your family and friends. To Enjoy Being Good.
We developed a consumer newsletter and blog focused on quality of life tips, helpful hacks, and general better-for-you information on eating, health, and well-being.
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