Allebach
Peppered. Seasoned Tips For Food and Beverage Marketers
February 2018
By Jamie Allebach
Chief Executive & Creative Officer

Appetite appeal rules the day for food and beverage CPG brands. And one of the best social media platforms to showcase your brand is Instagram. There are many tasty reasons why food and beverage is such a popular visual on Instagram. Let's be honest: we all love a mouth-watering food shot — well-lit, crisp, close-up, cool context, it just makes us hungry or thirsty!

We know as food marketers, that consumers eat with their eyes first. And, Instagram is an ideal platform to showcase the artistry your brand has to draw consumers in.

So what does a great food brand Instagram account look like? Here are 5 I love.

Oreo https://instagram.com/oreo/
This beloved brand uses its Instagram account to get creative with their classic cookie. They ‘dunk’ into bold, block colors like bright blues, pinks, and yellows to form a contrast with their black & white beauty. Scroll Oreo’s Instagram feed and you'll see a pattern— they post a handful of photos on a single theme before switching it up … and without um ‘milking’ it for too long. Yummy.

Ocean Spray https://instagram.com/oceansprayinc/
These folks really know how to leverage the rich, red color of their cranberries. OS’s Instagram feed is equal parts fun, playful graphics, and beautiful photos of its products in full meal context. Admit it, there's nothing quite like cranberry bogs against a clear, blue sky, and everybody loves food products and “the making of” photos. Dee-lish.

Ben & Jerry’s https://www.instagram.com/benandjerrys/
Ben & Jerry’s does an excellent job of bringing the personalities of their unique flavors to life.

Pabst Blue Ribbon https://instagram.com/pabstblueribbon/
Sure, it’s only a “can of beer,” but talk about getting creative on Instagram— PBR’s feed is all crowd-pleasing photos reinforcing the brand's cool artistic vibe, and really connecting with millennials.

Chobani https://instagram.com/chobani/
So, you know, how many different things can you do visually with spoonfuls of yogurt? Well, Chobani rises to the challenge by posting seemingly endless creative recipe ideas on Instagram, like blueberry vanilla popsicles and chocolate peanut butter granola bowls that its health-conscious audience drools over daily.

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