David & Adam Jones are the founders of Peloton Cascara Tea. Cascara is the fruit that surrounds the coffee bean and has now been discovered as one of the newest superfoods. I think that the tea that these guys have developed is one of the most innovative drinks that I’ve seen in a while. It has all the makings of an up-and-coming brand.
On this episode we discuss:
- What is Cascara Tea and why is it so beneficial
- The story behind the brand
- How it has impacted the Honduran farmers and local economy
- The environmental and sustainability factors of this product
- Hurdles they have encountered along the way
- What’s next for the brand
